Ascender; Advertising, Marketing and Awards (long version)

Ascender offers award-winning results in
Graphic Design/Advertising, Marketing and Business Plans

Business Plans
‘I want to think about that...’ can be dangerous words.

First impressions are important when you are asking for backing from a bank or lender. A well-organized business plan is essential for a lender or investor to assess both your financial proposal and you as a business manager.

As a small business owner you want to ensure that everyone who meets you forms a positive first impression; after that, they’ll be predisposed to think favorably of you. Poor preparation places unnecessary obstacles in the way of your funding application and may even lead to the failure of a good idea to secure the right backing. Creating a good first impression is especially crucial if you provide a service; every face-to-face contact you make reflects upon your service (and your business).

Preparing a Business Plan will generate a lot of thought and a lot of paper! Keep in mind, however, that the final document is a summary of your planning process. It is the initial presentation that alerts your potential lender to take a closer look at your business, to pick it out from the crowd. Every physical representation of a company's image that people notice, whether it's a letter written on the corporate stationery, a brochure or annual report, a logo in an ad, or a sign offers an opportunity to win respect and admiration. Any business can successfully shape favorable consumer opinion by intelligently controlling these many forms of their communication program.

2002 Graduate of
Cañada College Small Business Development Center
Upon graduation; Jacquelyn was asked to design and layout of instructor; Ted Brown's project: "Business Plan Workbook & Resource Guide". copyright Ted Brown; August 2001. Published United States by; QT Systems; 1020 Main Street; Rredwood City, CA 94063 Second Edition 2001.

Graphic Design/Advertising
If you can’t out-spend competition; out-think them.

Public relations is making the most of your qualifications and establishing your credentials through informing clients and prospects about yourself. This is done by documenting your worth through distinctive business identification materials: stationery and logos, brochures, sales materials, newsletters, magazines, sdvertising your special advantages.

Public relations is promoting your business image. A few good words, coupled with an attention-grabbing design, will help you to fashion a one-of-a-kind identity in a crowded marketplace. Whether it goes in print or through the mail, every advertisement you produce must be logically organized, boast strong company identification, express the benefits of your product or service, and stress your special advantages with a memorable call to action. Public relations is very much an art of persuasion.

Unlike some in the business who dabble in "desktop publishing," Ascender has intimate, hands-on experience in the printing and design industry. With over twenty years in the graphics and publishing industry, Ascender can reduce your payroll costs by eliminating the need for a permanent, full-time public relations personnel. You employ services only as needed. I can help to relieve an overburdened internal staff and provide a creative, cost-efficient means to supplement your marketing efforts. I do this on time and at reasonable rates.

	1991 1st Place; House Ad; Jacquelyn Berl (The Last Page); Wyoming Press Association full page

	1990 2nd Place; Best Black and White Ad; Jacquelyn Berl (De Paul Hospital); Rocky Mountain Ad Managers quarter page

1990
1st Place; Use of Local Picture in Advertising;
Jacquelyn Berl
(Time Capsule);
Wyoming Press Association
Assorted size ads; covers

	1990 Honorable Mention; Institutional Ad; Jacquelyn Berl with Telemarketing Staff; (Go Pokes); Wyoming Press Association Special Section

	1989 First Place; Best Classified Ad; Division AAA; Jacquelyn Berl Rocky Mountain Ad Managers

1989; Year of the DANDY'S
What are the DANDY's?
For more than 25 years the Newspaper Association of America® has recognized outstanding automotive advertising published in newspapers by franchised automobile dealers, dealer associations and automobile manufacturers - and the ad agencies/design firms and newspaper creative departments that create it. A panel of experts from the automotive, advertising and design communities look for work that not only spark the imagination, but also presents creative solutions to marketing opportunities.

	1989 Best of Show - Best Dealer Campaign; Co-Winner with the below Ad; Jacquelyn Berl (Benson Chevrolet; Wednesday Coupon Savings Series); DANDY 1989; quarter pages

	1989 Best of Show - Best Dealer Campaign; Co-Winner with the above Ad; Jacquelyn Berl (Benson Chevrolet; Weekly Used Car Strip); DANDY 1989 quarter pages

	1989 Best Use of Color; Co-Winner with the below Ad; Jacquelyn Berl (Benson Chevrolet; Wednesday Coupon Savings Series); DANDY 1989 quarter pages

	1989 Best Use of Color Co-Winner with the above Ad; Jacquelyn Berl (Benson Chevrolet; Weekly Used Car Strip); DANDY 1989 quarter pages

	1989 Best Dealer Campaign Co-Winner with the below Ad; Jacquelyn Berl (Benson Chevrolet; Wednesday Coupon Savings Series); DANDY 1989 quarter pages

	1989 Best Dealer Campaign Co-Winner with the above Ad; Jacquelyn Berl (Benson Chevrolet; Weekly Used Car Strip); DANDY 1989 quarter pages

	1989 Honorable Mention/Merit Award; Best Dealer Ad; Jacquelyn Berl (Benson Chevrolet; Subaru - 4 Weeks From Now You’ll Be Sorry You Didn’t Read This Ad); DANDY 1989; quarter pages

	1989 Honorable Mention/Merit Award; Best Dealer Campaign; Jacquelyn Berl (Benson Chevrolet; What Can You Get For $5.00 per Day?); DANDY 1989; quarter pages

	1989 1st Place Best Classified Ad; Division “AAA”; Jacquelyn Berl (Benson Chevrolet; We Apologize For Not Running This Ad Sooner); Rocky Mountain Ad Managers; half page

	1989 3rd Place; Best Ad Campaign; Division “AAA”; Jacquelyn Berl (Benson Chevrolet; Wednesday Coupon Savings Series); Rocky Mountain Ad Managers; quarter pages

	Sneak Preview Sale Hand cut; full color; full page		Take Our Ad, Please. Hand cut; full color; full page

line drawing of dealership used in why shop ad

Why Shop 'til You Drop?
Hand drawn perspective rendering; B/W; pen and fluorescent ink;
Hand cut full color;
full page.

See samples of other
perspective renderings

	Remember Last Winter? Hand cut; full color; full page		Fastest Gun Hand cut; full color; full page

	Hot Summer Savings Hand cut; full color; full page		A Sale Too Big Hand cut; full color; full page

	Easter Sale Hand cut; full color; full page		Thousands of Reasons to Save Hand cut; full color; full page

	Holiday Sale Hand cut; full color; full page		Holiday Sale 2 Hand cut; full color; full page

	Holiday Sale 3 Hand cut; full color; full page		Grand Opening Hand cut; full color; full page

	Front Wheel Drive Hand cut; full color; full page		The Power is Here Hand cut; full color; full page

	Stop Hand cut; full color; full page		One Cent Sale Hand cut; full color; full page

Orange; Tough Chevy - Orange
Hand cut; full color;
full page

see samples of other line drawings

	Best of Both Worlds Hand cut; full color; full page		500 Hand cut; full color; full page

	Poof 1 Hand cut; full color; full page		Poof 2 Hand cut; full color; full page

	One Price Sale Hand cut; full color; full page		Change Heart Hand cut; full color; full page

	Used Car Extravaganza Hand cut; full color; full page		Thingmagigger Hand cut; spot color; quarter page

	Near End of Year Hand cut; full color; full page		Easy to Qualify Hand cut; full color; full page

	Pedals Hand cut; spot color; quarter page		Legacy Hand cut; spot color; quarter page

Keys
hand drawn line art; B/W; pen and fluorescent ink; Hand cut; spot color;
quarter page

see samples of other line drawings

	Stretch Hand cut; spot color; 3-4th page		See the USA Hand cut; full color; back page special section

	Incentive Program Hand cut; spot color; quarter page		7777 Hand cut; spot color; quarter page

	"Elegant Homes" Hand drawn perspective renderings; B/W; pen and fluorescent ink; quarter pages See samples of other perspective renderings

bcs perspective rendering of building on stock page

BCS Office Products;
Hand drawn line art; BCS Office Products Building; B/W; pen and fluorescent ink
printed on "Weekly Market Action" stocks page

See samples of other perspective renderings

	Real Estate For Sale Hand drawn perspective renderings; B/W; pen and fluorescent ink; quarter pages See samples of other perspective renderings

	Memo quarter page		Grand Opening quarter page

ad with illustrations of breakfast items

Breakfast
Hand drawn line art; B/W; pen and fluorescent ink; Hand cut; spot color;
quarter page

see samples of other line drawings

Valentine's Gift Items
Hand-drawn line Art; Gift Items; B/W; pen and fluorescent inkquarter pages; jump page promotion

see samples of other line drawings

Heater and Furnace
Hand drawn line art; B/W; pen and fluorescent ink; hand cut gray screen
quarter page promotion

see samples of other line drawings

Sizzlin' Days
Hand drawn line art; B/W; pen and fluorescent ink; Hand cut screen
quarter page promotion

see samples of other line drawings

Dancing Yogurt Cup;
Hand drawn line art; B/W; pen and fluorescent ink;
2 x 7 ad

see samples of other line drawings

	1987 1st Place - House Ad; Jacquelyn Berl (They Laughed When I Sat Down At The Piano, So I Sold It); Wyoming Press Association quarter page

	1987 Honorable Mention- Special Section; Jacquelyn Berl (Casper Classic cover); Wyoming Press Association front page special section

	1987 2nd Place - Best Ad Campaign, circulation over 30,000; Jacquelyn Berl Hand-drawn line art; B/W; pen and fluorescent ink; hand cut spot color (Woods- The Twelve Days Of Christmas); Rocky Mountain Ad Managers. quarter pages see samples of other line drawings

	1987 3rd Place - Best Special Section, circulation over 30,000; Jacquelyn Berl (Casper Classic Cover); Rocky Mountain Ad Managers. front page special section

	1986 1st Place - Merchandising Ad; Jacquelyn Berl, J Rosenberger (Benson Chevrolet/Woodwards Grand Opening); Wyoming Press Association double truck

Marketing
When everybody's your customer, nobody's your customer.

Identifying your our marketing niche is the single most important need in your advertising and marketing material. Most business owners try to conquer too large or too unprofitable segments of the market -- no wonder they fail!

These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering economy. Niche marketing enables your company to concentrate on a narrow market segment. It is important to integrate these themes within all of your marketing and advertising.

Don't stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Switching your previous advertising methods can seem risky - companies and individuals don't want to change their habits, as this can cost them more money. The point is to adapt your products and services to fit their needs and minimize the switching costs. Then, communicate this effectively via all of your marketing processes. Your program must incorporate a range of marketing tactics that, over time, bring prospects incrementally closer to a decision to buy from you.

Ascender provides unparalleled personal service, tailored marketing plans and strategic marketing guidance. As the business owner it only takes utilizing what you already know; instead of hiring a team of legal marketing professionals to your staff. However, few have the time or resources to develop and implement an Annual Marketing Plan.

1996
2nd Place; Creative Promotions;
Jacquelyn Berl; L. Palm; C. Banks
(Open Spaces);
Wyoming Press Association
rack card

1995
1st Place;
Sales Promotion; Direct Marketing/Targeted Programs;
Jacquelyn Berl; L. Palm; C. Banks
(7 Hour Sale);
Newspaper Association of America; Circulation Federation

1995
1st Place; Sales Promotion; Single Copy;
Jacquelyn Berl; L. Palm; C. Banks
(Casper Star Tribune Day at the Races);
Newspaper Association of America; Circulation Federation

1995
1st Place; Sales Promotion; Rack Cards;
Jacquelyn Berl; L. Palm; C. Banks
(Design-A-Rack-Card Contest);
Newspaper Association of America; Circulation Federation

1995
1st Place; Newspapers In Education (NIE);
Jacquelyn Berl; L. Palm; C. Banks
(Design-A-Rack-Card Contest);
Newspaper Association of America; Circulation Federation

1995
2nd Place; Creative;
Jacquelyn Berl; L. Palm; C. Banks
(Tattle-Tale);
Newspaper Association of America; Circulation Federation

1995
2nd Place; Creative;
Jacquelyn Berl; L. Palm; C. Banks
(Star Students);
Newspaper Association of America; Circulation Federation
2x4

1995
2nd Place; Sales Promotion;
Carrier Sales; Jacquelyn Berl; L. Palm; C. Banks
(Mother May I... Go Crewing);
Newspaper Association of America; Circulation Federation

1995
2nd Place; Customer Service; Programs Designed to Build Subscriber Retention;
Jacquelyn Berl; L. Palm; C. Banks
(It pays to read the Casper Star Tribune);
Newspaper Association of America; Circulation Federation
full pages

1995
2nd Place; Carrier - Youth & Adult; Recognition Campaigns;
Jacquelyn Berl; L. Palm; C. Banks
(Weather Or Not... We Deliver);
Newspaper Association of America; Circulation Federation
full pages and 2 x 4s

1995
2nd Place; Youth & Adult; Recruitment;
Jacquelyn Berl; L. Palm; C. Banks
(recruiting and retaining quality carriers);
Newspaper Association of America; Circulation Federation

1995
Pacemaker; 1st Place; House Ad
Jacquelyn Berl; L. Palm; C. Banks
(Carrier Scholarship Program);
Wyoming Press Association
Wyoming Press Comments: Excellent use of color. This as really informs your readers about the valuable service your paper provides in scholarships, also good at getting kids attention to be carriers
full page

1995
2nd Place; Plus Business Advertising Idea;
Jacquelyn Berl; L. Palm; C. Banks
(Central Wyoming Parimutual Races);
Wyoming Press Association
rack card and promotion

1994
Award of Excellence; Carrier Recruitment;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Excellence; Creative;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Excellence; Themed Multi-Dimensional Effort;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Excellence; Sales Promotion - Carrier Sales;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Merit; Sales Promotion - Single Copy;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Merit; Creative;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
Award of Excellence; Carrier Recruitment;
Jacquelyn Berl; L. Palm; C. Banks
Newspaper Association of America; Circulation Federation

1994
1st Place; Best New Idea;
Jacquelyn Berl; L. Palm; C. Banks
(BBQ Newspapers In Education (NIE) promotion);
Rocky Mountain Ad Managers
full page

1994
2nd Place; Best In-House Promotion;
Jacquelyn Berl; L. Palm; C. Banks
(Tattle Tale Promotion);
Rocky Mountain Ad Managers
full and half pages

1994
1st Place, Sales Promotion - Carrier Sales;
Jacquelyn Berl; L. Palm; C. Banks
(Fortune Selling/Go For The Throat);
1994 Newspaper Association of America; Circulation Federation - San Francisco

1994
1st Place, Themed Multidimensional Effort;
Jacquelyn Berl; L. Palm; C. Banks
(Play Scrambl’r);
1994 Newspaper Association of America; Circulation Federation - San Francisco
quarter pages

1994
1st Place, Carrier - Recruitment;
Jacquelyn Berl; L. Palm; C. Banks
(Casper Star-Tribune Carrier Scholarship Program);
1994 Newspaper Association of America; Circulation Federation - San Francisco
full page

1994
1st Place, Creative;
Jacquelyn Berl; L. Palm; C. Banks
($100 Shopping Spree);
1994 Newspaper Association of America; Circulation Federation - San Francisco

1994
2nd Place, Creative;
Jacquelyn Berl; L. Palm; C. Banks
1994 Newspaper Association of America; Circulation Federation - San Francisco

1994
1st Place, Carrier Recruitment/Retention;
Jacquelyn Berl; L. Palm; C. Banks
(we swept the entries);
MCMA in Oklahoma City

1994
1st Place, Home Delivery Sales/Retention;
Jacquelyn Berl; L. Palm; C. Banks
(we swept the entries);
MCMA in Oklahoma City

Ascender; Rises Above the Rest... Advertising, Marketing and Awards