Ascender offers award-winning results in
Graphic Design/Advertising, Marketing and Business Plans
Business Plans
‘I want to think about that...’ can be dangerous words.
First impressions are important when you are asking for backing from a bank or lender. A well-organized business plan is essential for a lender or investor to assess both your financial proposal and you as a business manager.
As a small business owner you want to ensure that everyone who meets you forms a positive first impression; after that, they’ll be predisposed to think favorably of you. Poor preparation places unnecessary obstacles in the way of your funding application and may even lead to the failure of a good idea to secure the right backing. Creating a good first impression is especially crucial if you provide a service; every face-to-face contact you make reflects upon your service (and your business).
Preparing a Business Plan will generate a lot of thought and a lot of paper! Keep in mind, however, that the final document is a summary of your planning process. It is the initial presentation that alerts your potential lender to take a closer look at your business, to pick it out from the crowd. Every physical representation of a company's image that people notice, whether it's a letter written on the corporate stationery, a brochure or annual report, a logo in an ad, or a sign offers an opportunity to win respect and admiration. Any business can successfully shape favorable consumer opinion by intelligently controlling these many forms of their communication program.
Graphic Design/Advertising
If you can’t out-spend competition; out-think them.
Public relations is making the most of your qualifications and establishing your credentials through informing clients and prospects about yourself. This is done by documenting your worth through distinctive business identification materials: stationery and logos, brochures, sales materials, newsletters, magazines, sdvertising your special advantages.
Public relations is promoting your business image. A few good words, coupled with an attention-grabbing design, will help you to fashion a one-of-a-kind identity in a crowded marketplace. Whether it goes in print or through the mail, every advertisement you produce must be logically organized, boast strong company identification, express the benefits of your product or service, and stress your special advantages with a memorable call to action. Public relations is very much an art of persuasion.
Unlike some in the business who dabble in "desktop publishing," Ascender has intimate, hands-on experience in the printing and design industry. With over twenty years in the graphics and publishing industry, Ascender can reduce your payroll costs by eliminating the need for a permanent, full-time public relations personnel. You employ services only as needed. I can help to relieve an overburdened internal staff and provide a creative, cost-efficient means to supplement your marketing efforts. I do this on time and at reasonable rates.
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